Advertisers look to celebs and animals for Super Bowl laughs
Posted in 2007Previews Super Bowl ads: K-Fed, Jay-Z, Goulet? Advertisers are hoping that celebrities, animals and other gimmicks will attract buzz during Super Bowl XLI. By Paul R. La Monica,...
View ArticleDissecting the Super Bowl ads
Posted in 2007Reviewsvia testpattern.msnbc.msn.com by Gael Fashingbauer Cooper Are you ready for some football? Or, more importantly, are you ready for some Super Bowl ads? As I mentioned last week,...
View ArticleFreelance Copywriter Reviews the 2007 Super Bowl XLI TV Commercials
Posted in 2007Reviewszagstudios.com Five Star players and a Couple of Goats. Like last year, the winner of this year’s Ad Super Bowl had to be Anheuser-Busch with five great spots and a few that were...
View ArticleGatorade gives audience an early look at Super Bowl ads
Posted in 2008PreviewsBy Theresa Howard, USA TODAY Pre-game advertising in the NFL’s Super Bowl used to mean buying a cheaper ad slot in the hours leading up to the game. This year it means promoting...
View ArticleTide to Make Its Super Bowl Debut
Posted in 2008PreviewsTide to Make Its Super Bowl Debut By STUART ELLIOTT THEY say time and tide wait for no man, but Tide has waited a long time to be advertised on the Super Bowl. Soon, Tide, the...
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They’re ad it again! Super Bowl commercials have zany flavor
Posted in 2008PreviewsBY David Hinckley DAILY NEWS STAFF WRITER Victoria’s Secret will have an ad during the Super Bowl. From the previews that have been judiciously leaked over the past few days, the...
View ArticleMixed reviews for Super Bowl ads
Posted in 2008Reviews Anheuser-Busch’s Clydesdales and Bridgestone Tires score with viewers. Salesgenie and GM fail to impress. By Ben Rooney, CNNMoney.com staff writer NEW YORK (CNNMoney.com) — The...
View Article“Super Bowl’s Greatest Commercials 2009″ Airs Before The Big Game
Posted in 2009Reviewshttp://tinyurl.com/7cjd4h Jan Westmark – Celebrity News Service Reporter Tampa, FL (CNS) – Ten of the greatest commercials of all time will be seen on CBS’s “Super Bowl’s Greatest...
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Remembering the ’1984′ Super Bowl Mac ad
Posted in 2009Reviews http://tinyurl.com/bzjkf5 By Caroline McCarthy The fact that the Los Angeles Raiders humiliated the Washington Redskins in a 38-to-9 victory is a mere afterthought. Super Bowl...
View ArticleThe commercial that ruined that Super Bowl
Posted in 2009http://tinyurl.com/yjfwaye By Michael Weinreb They tell me that another Super Bowl is nearly upon us, and if you find yourself wondering how exactly this football game became nothing like...
View ArticleCritics Bash Commercials: Preview Spots 3-D to Beer
Posted in 2009http://tinyurl.com/c6uo9j Commercials That Advertisers Are Paying $100,000 a Second to Show You By SCOTT MAYEROWITZ ABC NEWS Business Unit Millions of Americans now out of work are...
View ArticleSuper Bowl Viewers Say ‘Budweiser Horse Circus’ Ad is MVP Among Ads
Posted in 2009http://tinyurl.com/yh8p3zk - Top Five 2009 Ads Score Lower than Top Five 2008 Ads - FLEMINGTON, N.J., Feb. 2 /PRNewswire/ — Results of a national study conducted among Super Bowl viewers...
View ArticleNational Research Firm will Team with Viewers to Determine Top Super Bowl Ads
Posted in 2010prnewswire.com HCD Research will post testing results on its mediacurves.com website during the game FLEMINGTON, N.J., Jan. 6 /PRNewswire/ — HCD Research announced today that for the...
View ArticleHow Super is the Super Bowl? 62% of Advertisers will Fumble ROI
Posted in 2010Brand Keys’ 8th Annual Survey Shows Denny’s, Iron Man 2, and Hyundai Will Score Best with Super Bowl Fans NEW YORK NY January 25 – Not all programs are right for all brands, even if it...
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GM Planning Super Bowl Ad
Posted in 2011Ad Salesby Year GM Planning Super Bowl Ad By Jamie Page Deaton Posted: Aug 09, 2010 10:10 a.m. Sure, we just had the first pre-season NFL game yesterday, but as any coach will tell you,...
View ArticleBridgestone is tops in Super Bowl advertising buzz
Posted in 2011ReviewsRead more at: Reuters The polls are out, the critics, academics and armchair ad executives have cast their votes and the winners of this year’s Super Bowl branding battle have been...
View ArticleTop 10 Super Bowl 2011 Commercials According To Hulu
Posted in 2011ReviewsRead more at: SocialTimes The Super Bowl has come and gone, but today all anyone can talk about is the ads. Which commercial was the worst? Which was the best? And did you see that...
View ArticleBranded Multichannel Ad Campaigns Emerge From Super Bowl Spots
Posted in 2012ReviewsFootball fans didn’t tap into mobile devices to catch the New York Giants’ win over the New Engine Patriots Sunday as many analysts expected, but the ad industry did hit a major...
View Article5 Super Bowl XVLI Ads That Could Have Been Improved with a Mobile Call-to-Action
Posted in 2012ReviewsMarketers buy into the Super Bowl telecast because it is the one time of the year when consumers are actually tuning in to commercials instead of muting the volume or...
View ArticleSuper Bowl Commercials 2012: A Disappointment — Especially For Women
Posted in 2012ReviewsI vividly remember walking into my high school the day after the Super Bowl to everyone referencing the best of the commercials from the night before (somehow the Budweiser frogs...
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